Our Services

GROMA International provides market entry, distribution management, and sales growth solutions for global consumer brands expanding into Asia, Europe, and the Americas. We help brands identify the right partners, build local operations, and drive revenue — without the overhead of building regional teams. Whether launching, relaunching, or scaling, Groma delivers flexible, execution-focused support to accelerate your international growth.

We think like brands because we’ve built them.

Groma’s brand-side experience means our services are tailored to real-world brand needs — from channel setup to in-market execution.

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Consulting

  • Tailored GTM strategies to launch and scale brands in new international markets.

  • End-to-end distributor management, selective distribution design, omnichannel integration, and direct-to-consumer (DTC) solutions

  • Full-service product introduction, from pre-launch planning to in-market activation

  • Localized marketing programs, sales enablement, lead generation, and reseller support to drive sustainable growth

  • Sales forecasting, demand planning, S&OP processes, order-to-cash management, and commercial organization setup

  • In-depth market sizing, competitive benchmarking, pricing analysis, and consumer insights to inform business decisions

  • Comprehensive strategies for brands entering Asia, Europe, and the Americas, including regulatory, logistics, and partnership models.

  • Identification, vetting, and onboarding of the right local partners to ensure market fit and brand alignment

  • Recruitment, onboarding, and operational support to build strong local and regional commercial teams

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Market expansion

  • Custom-designed expansion frameworks to help brands enter new markets successfully and sustainably across Asia, Europe, and the Americas.

  • Detailed market sizing, consumer segmentation, competitive landscape mapping, pricing benchmarks, and risk assessment for informed decision-making.

  • Navigation of local regulatory environments, certifications, licensing, and import/export compliance for seamless market entry.

  • Identification, evaluation, and onboarding of qualified distributors, agents, retailers, and e-commerce partners aligned with brand goals.

  • Logistics design, cross-border fulfillment models, bonded warehousing, import/export flows, and customs clearance solutions.

  • Tailoring brand positioning, messaging, product configurations, packaging, and pricing to local consumer needs and market expectations.

  • Setup and optimization for brick-and-mortar retail, online marketplaces, cross-border ecommerce, and omnichannel go-to-market models.

  • Ongoing market optimization, performance tracking, sales enablement, marketing activation, and partner management for growth acceleration.

  • Recruitment, onboarding, and development of local commercial teams to establish strong, sustainable in-market execution capabilities.

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Brand representation

  • Acting as your in-market commercial office — managing brand growth, channel development, sales, marketing, and partner relationships across Asia, Europe, and beyond.

  • Hands-on ownership of local business development, brand positioning, pricing strategy, and in-market commercial decisions on your behalf.

  • Execution of channel strategies, account management, reseller programs, distributor negotiations, and ongoing sales operations management.

  • Development and execution of localized marketing campaigns, influencer programs, trade marketing, retail activations, and online promotion strategies.

  • Oversight of product registrations, legal compliance, customs, tax structures, and operational frameworks required for in-market success.

  • Coordination of local service partners, warranty management, consumer care, and customer experience management.

  • We act as your single integrated partner, minimizing complexity while maximizing control, visibility, and brand integrity across regions.

Traffic congestion on a busy city street with cars, buses, and motorcycles under a multi-level concrete overpass. Pedestrians can be seen on elevated walkways and billboards are visible on buildings. Thailand, India, Korea, Southeast Asia, Japan

Distribution

  • Complete management of your distribution network — from partner sourcing and onboarding to day-to-day operations, sales execution, and channel development.

  • Implementation of selective distribution frameworks that protect brand equity, maintain pricing integrity, and optimize channel mix across physical retail and online marketplaces.

  • Seamless integration of offline retail, ecommerce, direct-to-consumer (DTC), and marketplace sales to maximize reach and control.

  • Identification, qualification, and onboarding of high-performing distributors aligned with your brand objectives and growth targets.

  • Collaborative demand planning, inventory allocation, and sales forecasting to ensure product availability and efficient supply chain management.

  • Monitoring of channel behavior, MAP enforcement, grey market control, and ongoing partner compliance to safeguard brand standards.

  • Structured expansion into new markets, regions, and verticals — leveraging established networks and in-market expertise.

  • Continuous evaluation of distributor performance, KPI management, territory coverage, and partner capability building.