About Groma

At Groma, we help brands grow — internationally, sustainably, and with confidence.

Founded by a team of seasoned commercial leaders, we serve as an extension of your brand, building customized market entry and growth strategies across Asia, Europe, and the Americas. Whether you’re launching for the first time or restructuring after previous challenges, we provide the full operational muscle to make your expansion successful.

Our approach is hands-on:

We don’t just advise — we execute.

We build local teams, manage distributors, oversee sales channels, and ensure your brand is positioned for long-term success.

At Groma, we’re not traditional consultants, brand representatives or distributors. We’re former brand executives who’ve led international expansion from the inside. That experience shapes how we support our clients — with practical, brand-centered solutions designed for long-term growth.

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Our Partners & Founders

A smiling man in a suit and collared shirt standing in front of windows in an office setting. Pierre Combaz. France
Black and white close-up photo of a man with slicked-back hair and a beard, wearing a collared shirt, standing outdoors with buildings blurred in the background. Christian Rojas. Singapore.
Black and white photo of a woman with shoulder-length hair, wearing a striped blazer and a necklace, smiling softly, with artwork and plants in the background. Kelly Cai, Yuxia Arnold, Xai, Shanghai, China, Paris, France

  • Founder - Managing Partner

    Kelly brings over 20 years of experience in international business consulting and corporate leadership across Greater China and Asia-Pacific. With deep expertise in market expansion, cross-border distribution, commercial operations, and partner management, she has successfully supported multinational brands in consumer electronics, fashion, sportswear, and luxury goods.

    Her background includes 6 years with a leading global management consulting firm, where she specialized in go-to-market strategy, organizational design, and operational execution for multinational clients entering Asian markets. Kelly has built and managed regional commercial teams, developed distributor networks, and executed market entry strategies for brands seeking growth across Asia.

  • Founder - Managing Partner

    30+ years of experience in global business development

    21 years as senior leader at Bose in the US, EU, and APAC. Executive committee member. VP of APAC, China and Global Emerging Markets.

    18 years living and working in Asia

    Expertise in technical consumer product distribution, growth acceleration strategies, consumer-centric market development

  • Founder - Managing Partner

    20+ years of international leadership experience driving commercial growth across Asia, Europe, and the Americas, with a focus on market entry, distribution management, and cross-border expansion in both developed and emerging markets.

    Expertise in multi-channel sales, go-to-market strategy, operational leadership, and financial management. Hands on experience managing multi-market teams and driving growth programs.

    Experience spans e-commerce, retail, B2B, and third-party distribution models, delivering scalable and financially sound solutions that support sustainable market penetration and brand development.

  • Market Leadership Team

  • Black and white headshot of a man with short hair and a subtle smile, facing forward, in a circular frame.

    Tohru Shinohara

    🇯🇵 Japan Country Manager

  • Black and white portrait of a woman with long dark hair, smiling, inside a circular frame.

    Sonali Malaviya

    🇮🇳 India Country Manager

Our Locations

  • GROMA PTE, LTD

    160 Robinson Road, #14-04,

    Singapore 068914

  • GROMA Limited

    Unit 2A, 17/F, Glenealy Tower, No.1 Glenealy

    Central, Hong Kong S.A.R

  • Delhi, India

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!